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We All Know Coca-Cola

We all know Coca Cola, BMW, Virgin Active, Mrs Ball’s Chutney, MacDonalds and countless other brands and yet we struggle to realize the importance of ‘branding’ our businesses, so that every time someone thinks of a particular product or service we offer, they will think of OUR particular name! Branding is a process involved with …

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Who is REALLY in control of your brand?

“I know how it looks… but TRUST ME, I have it all under control” I read this statement above the other day and it just reminded me how in small businesses, business owners seem to think that if things appear chaotic, everything is under control. This sent a bit of a shiver down my spine, …

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